Google & Meta Ads Engineered for Eyecare Acquisition
Generic agencies optimise for clicks. We optimise for surgeries booked. Every ad, audience, and landing page is built around eyecare procedure intent and your real cost-per-consultation.
Built exclusively for eyecare
−42%
Cost per lead
+3.4×
Qualified leads
8:1
Avg. ROAS
24h
Lead-to-call SLA
Why It's Different for Eyecare Patients
Eyecare patients don't behave like generic healthcare audiences. Engagement must be tuned to how they research, decide, and choose a doctor.
Procedure-specific intent
LASIK shoppers behave nothing like cataract patients. Audiences, creatives, and bids are tuned per procedure.
Medical ad policies
We know exactly what Google & Meta allow for eye surgery — no bans, no learning curves.
Hyperlocal economics
We bid by pin code, not by city — concentrating spend where your highest-LTV patients live.
What We Deliver
Every capability is engineered to convert eyecare intent into consultations.
Google Search Ads
High-intent keyword strategy: symptoms, procedures, doctor names, competitor terms.
Meta lead campaigns
Awareness + lead-form combos for cataract, LASIK, and screening camps.
YouTube & Display
Doctor-led video ads that build trust before the form fill.
Audience engineering
Lookalikes from converted patients, not just from page visitors.
Conversion tracking
Server-side tracking from ad click to surgery booked — closed-loop attribution.
Geo & catchment targeting
Pin-code-level bidding aligned to your hospital's real catchment area.
How We Engage Eyecare Patients in the Feed & Search
Eyecare patients are anxious, time-poor, and skeptical. Ads must speak their language — symptoms, fears, outcomes — not clinical jargon.
How We Execute
A repeatable process refined over 20 years in eyecare marketing.
Funnel & unit economics
Define cost-per-consultation and cost-per-surgery targets per procedure.
Creative & copy system
Doctor reels, symptom hooks, and offer angles built per procedure.
Campaign launch
Multi-procedure, multi-geo Google + Meta architecture.
Tracking & attribution
Server-side events, CRM integration, and offline conversion uploads.
Weekly optimisation
Bid, audience, creative, and landing-page tests on a weekly cadence.
−42%
Cost per qualified lead
+3.4×
Lead volume
8:1
Return on ad spend
+62%
Surgery conversion
Build a Predictable Growth Engine for Your Eye Care Practice
Talk to our eyecare growth specialists. We'll map the patient journey, identify revenue leaks, and design your system.